Privacy Policy


We are committed to keeping your Personal Data safe and confidential both online and offline. Please take time to read through this Privacy Statement to ensure you are aware of how Habitat First Group obtains and uses your information and how we keep it safe.


This Privacy Statement will apply to your use of this Website and booking systems which are operated by Habitat First Group. It will also apply when we provide services to you over the phone, by email or in person (e.g. when you book a holiday with us at one of our locations) or otherwise engage with us.

When you use our Website, our apps, request services from us (such as booking a holiday) or otherwise engage with us we may collect Personal Data from you. This Privacy Statement explains what Personal Data we collect and how we will process this information (i) to provide our services to you, (ii) to comply with our legal obligations, (iii) for the purposes of our legitimate business interests (namely to analyse the use of our Website and/or our apps and services to continually improve our business and your customer experience) or (iv) where we have your consent.

You can ask us to stop using your Personal Data at any time and have the right to ask us to delete the Personal Data that we hold about you. Please contacts us at

In addition to this Privacy Statement please take the time to read our Website Terms and Conditions and Cookie Policy which will also govern your use of our Website and/or our apps mobile apps, and booking systems.

  1. Company Statement

We will only use information from which you can be identified, such as your name, contact details and financial information (“Personal Data“) which is provided to us, or otherwise obtained by us, as set out in this Privacy Statement. We will ensure that your Personal Data is handled in accordance with “Data Protection Legislation” (meaning any law applicable relating to the processing of Personal Data and/or privacy including the UK Data Protection Act 2018, the General Data Protection Regulation (EU) 2016/679, and the Privacy and Electronic Communications (EC Directive) Regulations 2003,


By visiting and/or contacting us (we may collect, use and transfer your Personal Data as set out in this Privacy Statement. Habitat First Group reserves the right to change this Privacy Statement from time to time and you should therefore check this page frequently to ensure that you are happy with any changes.


In this Privacy Statement, “Habitat First group“, “we“, “us” and “our“, refer to Habitat First group, registered in the United Kingdom with registered 47 Marylebone Lane, London, England, W1U 2NT. Our company registration number is 08035016.


For the purposes of the Data Protection Legislation, we are deemed to be the “data controller” in respect of any Personal Data that you provide to us in connection with the operation of our business or which we otherwise obtain about you. Where you provide us with Personal Data to be shared with a third party who will provide services directly to you (for example an activity provider), they shall also be a data controller of that information and you should review their own privacy statement for details as to how they will handle your Personal Data.


  1. Personal Data that we collect from you

When you engage with us (e.g. registering with us, sending us emails, contacting us via telephone or visiting, making an enquiry through the Website and/or our apps or on one of our sites, through social media or our online chat system), you may provide Personal Data about yourself including your name and contact details (e.g. your address, email address and telephone number) and your job title and CV if you apply for a role with us.


Requested by us during engagements, you may also provide us with information regarding your personal or professional interests, demographics, experiences, products or other services and contact preferences, in order to provide you with further correspondence about our locations, breaks, products or other services. We collect this information in a number of ways such as: online data capture forms, when you register or manage your online account and update your account preferences, when you complete a booking form, when you request a brochure or further details of property for sale or rent.


If you consider booking holidays or activities with us, or requesting any other form of service from us, you also provide us with your name, contact details (telephone, mail and e-mail addresses), the names of the members of your party (where applicable), billing information, transaction and credit card information and various other necessary Personal Data. Where you are booking a holiday for other individuals, you are responsible for notifying guests that you have provided their Personal Data to us and directing them to this Privacy Statement as to how we will process their Personal Data.  You should not use a party member’s contact details without their consent to do so.


If you choose to leave a review or share your favourite memory with us, you may choose to provide us with your contact information, where you are from, which location you visited, when and with whom you stayed with us and any photos of your stay.  This data could be used to provide you similar products or services you may be interested in.


  1. Technical Personal Data that we collect from you

Where you make use of our Website and/or our apps, or otherwise engage with us we may also collect technical information about you and certain limited information about your device, your visits to our Website and/or our apps and when you contact an advisor through the online chat system which may be considered “Technical Personal Data “. Technical Personal Data may include:


Device data. We may collect information about the type of device, operating system and platform you use (such as a computer or mobile device) to access our Website and/or our apps, your choice of browser and plug-in types and versions.


Location data. Your use of our Website and/or our apps may generate geographical data, such as the location or time zone setting of a device or IP address, which we may collect. We may also use technology that allows us to customise emails that we send you. We may do this by tailoring the email content according to your general location area which is determined from the IP address that your computer or device sends when you load our emails.


Log data about your visit. Your use of our Website and/or our apps automatically generates information about your unique visit which we may collect. This can include your login information, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time), products and events you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), data about your internet service provider, the number and timing of clicks to and from the content on our Website and/or our apps and methods used to browse away from the page. Typically we will not be able to identify you from this information, although we may do if you have logged in to our Website.


Data about your interactions. Our Website may provide you with the opportunity to interact with content in certain ways, such as by sharing content on social media. These interactions create data which we may collect, for example, the contents of a post or comment, or whether a link or image was shared using a particular social media network. Where you receive emails from us we may also collect email engagement rates and activities.


Some of the technical data set out above will be collected by cookies that we use on our Website and/or our apps. For more information on the ways in which we make use of cookies, please see our Cookie Policy.


  1. Personal Data that we receive from other sources

We may receive information from third parties who collect Personal Data from you and pass it on to us. For example, where a holiday is booked by an individual on your behalf, they may give us your Personal Data so that we can process the booking, or our staff may give us emergency contacts’ information as part of our emergency scenario planning and details of their dependents. Where this is the case, the third party is responsible for ensuring that you are aware of this policy and that you are happy with the way in which your Personal Data will be used.


  1. Children’s data

We will obtain some limited children’s data (when a child is a guest at one of our locations).  If you are a child staying with us we may acquire details of your name, age and gender, your contact information and your dietary and medical requirements and conditions from your parent or guardian during the course of booking a holiday or checking in with us.  We will only use this information in order to ensure that your stay with us is safe and comfortable and to help you to enjoy age-appropriate activities at our locations.  We will securely destroy your data when we no longer have a lawful need to keep it and we will never use your Personal Data for marketing purposes.


  1. Whose Personal Data are we using and how do we use your Personal Data?

We (or a third party you have previously engaged or booked with on our behalf) may contact you to ask you about your experience with Habitat First Group. We use this information to improve our services so we can provide you and others with the best standard of service.


We use owner and guests booking form data to determine the nature of the visit and how many people will be on the estate at any one time and in which property.  This is to help us provide quality services across the estate specific to the guests interests and to comply with safety standards in an emergency situation.


We use data gathered from the booking form to analyse clients and guests against a demographic database so that we can efficiently ensure the most suitable level of marketing is carried out across our entire client / customer base.  This may include newsletters, special offers, email campaigns, property specific information that maybe of interest to you.


We may use your Personal Data to analyse your purchasing preferences and ensure that the content, services and advertising that we offer are tailored to your needs and interests.   Also to ensure that content from our Website is presented in the most effective manner for you and for your computer, including monitoring customer traffic patterns and website usage to help us improve the design and layout of our website, and provide content that is of interest to you.


Where you or your employer provide services to us or our customers, you and/or they may provide us with some of your Personal Data in connection with the provision of the services, such as your name and business contact details. We will only process such Personal Data in connection with the provision of the services (such as sharing your contact details with our customers so that they can discuss the services with you) and in accordance with this Privacy Statement.


In other instances where you have explicitly consented to marketing at the time we collected your Personal Data, we will send you our newsletters, special offers and other marketing communications which will be sent primarily by email but may also be sent via post, text message or telephone.


A separate consent will be obtained for each type of electronic marketing so that we only contact you by the method you have consented to. Consent to this can be withdrawn at any time, and if you withdraw consent we will add your details to our suppression list so that you are not inadvertently re-added.


  1. Personal Data – Special Category Data

If you wish, you may provide us with some special categories of Personal Data in order for us to provide you with a better standard of service. For example, when booking a service for example a spa treatment or holiday with us you may provide us with information about your dietary or medical requirements and any restricted mobility, physical injury, or access requirements, which may reveal details about your mental or physical health or condition. The provision of this information is entirely voluntary and where you provide such information to us, by detailing in the comments section online (or, at one of our locations in paper format) you explicitly consent to our processing of this Personal Special Category Data so that we can better provide the services you have requested.


Consent can be withdrawn at any time with no detriment to you. We only process this information to the extent strictly necessary and we will only use this information for the purposes for which you provided it to us.


Where you are booking a holiday for other individuals, and provide their Personal Special Category Data, please make sure that you have their permission for our processing of their Personal Data and please direct them to this Privacy Statement for further information as to how we will use Personal Special Category Data.


  1. Your rights

Personal Data – You have the following rights under data protection legislation:


Whenever you book a holiday or otherwise purchase a product or service from Habitat First Group, you may opt-out of receiving marketing communications by ticking a box on our website or via an unsubscribe link in your booking confirmation emails.

When you leave a review or share your favourite Habitat First Group memory with us through our Website, you can choose to opt-out of our sharing of that information with third parties, such as using it in our advertisements, by ticking the relevant box on the form.

If you change your mind and decide you do not wish to receive communications from Habitat First Group (including our marketing or market research communications), you can unsubscribe by clicking on the ‘unsubscribe’ link at the bottom of any emails you receive from us, or by emailing us at

If you have previously agreed to Habitat First Group sharing your Personal Data with third parties for direct marketing purposes, you may change your mind at any time by using the unsubscribe option in the relevant communication, contacting us at or contacting the third party directly.

You are entitled to know what Personal Data we hold about you and how that information is processed, under what lawful basis, how long it is held and who we share it with. If you would like a copy of the Personal Data we hold about you, please contact us at


You have the right to request that we correct any Personal Data that we are holding about you that is incorrect or incomplete.  You also have the right to ask us to erase or stop processing any Personal Data we have about you where there is no longer a legal ground for us to hold it and, in some circumstances, you have the right to request that we transfer any information we hold about you to a third party.  If you wish to exercise any of these rights, please contact us, at We will promptly correct any information found to be incorrect.


You also have the same rights with our third party partners and you should consult their privacy statements or policies and/or contact them for further information (e.g. service providers with whom you have booked an activity).


  1. Security and how long we retain your Personal Data

We employ security measures to protect your Personal Data from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. Unless otherwise instructed by you, we will retain your Personal Data for only as long as we require for the purposes for which it was collected. Once the relevant purpose has been satisfied, we will securely delete or anonymise your Personal Data unless we are required to retain a copy of such information under applicable law.


Please note, that the transmission of information via the internet is not completely secure and, although we will take steps to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted via the Website and/or our apps – any transmission is therefore at your own risk.


  1. Third Parties

We share your Personal Data with third parties where you have given us your explicit consent or it is necessary (i) for the performance of the services you have requested or booked, (ii) for us to comply with our legal obligations or (iii) for our legitimate business interests.


Where you purchase products from us, your card details will be shared with third parties as necessary to process your transaction. We need to contact card issuers for validation checks and authorisation on all card payments. Any Personal Data you provide may be disclosed to a registered Credit Reference Agency which may keep a record of the information to comply with their own legal obligations. These measures are taken as extra protection for you, to ensure your online experience with us is as safe and secure as possible.


Some of the services on our Website and/or our apps and at our locations, are delivered or served by third party companies, in their own right or as our services providers or our agents, which may collect information about your use of the services. For example, where you have booked activities with us for a third-party activity provider, we will need to share your Personal Data with the relevant third party. Where this is the case, they shall be the data controller over such information and we advise you to read their own privacy statement as to how they will process your Personal Data. As part of an on-going testing programme we may record a random sample of website sessions to identify usability problems and improve our guest experience. These session recordings are held temporarily whilst solutions are built and deployed and any numerical input relating to your session is excluded.


We run promotions with third parties at various times of the year, however, we will not share your Personal Data with these third parties unless you choose to opt-in via the form for that specific promotion. If you do choose to opt-in to receive communications from a third party, your Personal Data will be handled according to the privacy policy of the third party, so you should ensure that you are aware of their policy and that you are happy with the ways in which your Personal Data will be used.


If you choose to opt-in to such communications, we may also share your Personal Data with our affiliates and/or business partners for marketing purposes or we may send you information about other organisations’ goods and services.  You can indicate which of our affiliates and/or business partners you would like to receive marketing information from on your Booking Request or contact us using the details below. You may change your mind about the permissions you have given us to use your Personal Data at any time. You may opt-out of receiving any marketing communications from third parties by following the instructions outlined in the communication, by contacting us on the details below or contacting the third party directly.


If we (or any part of us) enter into a joint venture or are sold, transferred to or merged with another business entity or if our business structure changes, your Personal Data may be disclosed to the new business partners or owners, so that they and we can continue to provide the services you have requested. Your Personal Data will still only be used in accordance with this Privacy Statement as in force from time to time.


  1. Cookies

For more information on our use of cookies, please see our Cookie Policy.


  1. Links to third parties

Links from our site to external websites do not mean we endorse these websites. We advise you to read the privacy statement applicable to each third-party site you visit and we will not accept any responsibility for or liability in respect of either the contents or your use of these third party sites.


  1. Complaints

Should you have any queries or complaints in relation to how we use your Personal Data, please contact us at Should you wish to take any complaints or queries further, you have the right to contact the Information Commissioner’s Office regarding such issues.


  1. Changes to this Privacy Statement

We are currently on the GDPR journey and our privacy Policy is being continually revised and updated in a timely fashion.   It is your responsibility to ensure you are happy with any revised terms and by continuing to use our Website and/or our apps, request services from us or otherwise engage with us, you will be deemed to have accepted any revised terms. If you choose to provide us with any Personal Data, then you can be assured that it will only be used in accordance with this Privacy Statement.


  1. Contact us

If you have any questions, please feel free to contact us by email at